A strategic designer who brings business, people and tech together, by visualising solutions — which have desirable UX, increase customer retention and loyalty.
Studio Tadyke is a start-up that creates pregnancy statues. They experienced challenges regarding their online presence, and, to let families make appointments in a concise, informed way.
30+ appointments within the first three months after launch.
500% increased conversion rate.
25% less appointment management time.
I was in full charge of the website's project. Lead the discovery session, managed stakeholder needs and expectations, designed and developed the website.
Strategy
Visual, web design
No-code, Webflow
How does the skill set within a project influence the approval of leave days at digital creative agency New Story? — An interesting challenge for UX research.
Through 7 interviews and 7 diary studies, I discovered that the majority of pain originates from many manual, repetitive and administrative tasks.
End-to-end in the lead. Setup the research methods, recruited participants, held the interviews and studies, analysis, synthesized results and proposed data-driven solutions.
Strategy
User research
Participant recruitment
UX design
Prototyping
The Jongerenraad026 is a social non-profit orginization in Arnhem, The Netherlands. Their mission is to give youth a stage. They had challenges around posting events and improving their online presence.
A central place for all their events and initiatives.
Increased online presence.
A website content strategy, easily transformable for social platforms.
Joost (NL) and I led the project. We planned and preformed strategic sessions. Managed the stakeholders their expectations through regular feedback sessions. Designed and developed the website.
Strategy
Branding
Visual, web design
No-code, WordPress, Elementor
01.
Through people-centred design — conducting user research, identifying business objectives and market opportunities, I create solutions where people find true value in due to its desirable UX.
02.
With knowledge in Webflow, Framer and no-code tools alike, I'm able to develop web solutions. Good understanding of front-end programming allows me to collaborate with developers effectively.
03.
Consistency is a key goal for brands and experiences. Scalability is crucial for sustainable growth. I tend to capture final design decisions in design system formats.
04.
Digital focused, creative executions. Illustrations, visuals, media channel communications. Key assets for a unique brand and experience. To strike balance between function and delight.